Segment selection by relationship strength
نویسندگان
چکیده
منابع مشابه
Strategy-aligned fuzzy approach for market segment evaluation and selection: a modular decision support system by dynamic network process (DNP)
In competitive markets, market segmentation is a critical point of business, and it can be used as a generic strategy. In each segment, strategies lead companies to their targets; thus, segment selection and the application of the appropriate strategies over time are very important to achieve successful business. This paper aims to model a strategy-aligned fuzzy approach to market segment ev...
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ژورنال
عنوان ژورنال: Journal of Direct Marketing
سال: 1996
ISSN: 0892-0591,1522-7138
DOI: 10.1002/(sici)1522-7138(199622)10:3<69::aid-dir6>3.0.co;2-w